What’s in a Name? Why Amazon ‘Rekognition’ is a Disastrous Attempt at Cute Marketing

Photo by Sarah Kilian on Unsplash

In 2016, Amazon released Rekognition (with a ‘k’), its cloud platform for doing face recognition and face classification. Those two things sound similar but they are not and the difference between them matters. Bundling them together has been one contributing factor to the huge amount of confusion regarding face recognition among the general…